AQ Assured by AsureQuality, New Zealand’s Government-owned food assurance company.
Pure Nature Pasture’s Marble Master Grain-fed, Angus beef is 100% New Zealand grown.
The free-range Angus herd is located on Pure Nature Pasture’s owned and operated farm in Canterbury.
The Canterbury Plains in New Zealand's South Island stretch between the Southern Alps to the west and the Pacific Ocean to the east and are well-known for their favourable climate for agriculture.
Pure Nature Pasture takes advantage of this unique and dynamic ecosystem to finish their Angus cattle in a free-range setting.
The NZ Angus cattle breed, originate from the Scottish Aberdeen Angus cattle which is known for their black coat, medium build size and distinctive marbling characteristics of the meat.
The commercial NZ Angus cattle are expertly selected and finished on Pure Nature Pasture’s own farm where they roam freely outside all year on pasture.
The Angus cows are finished on a diet which includes a specialty formulated mix of grain and other high-energy feed components.
This grain feeding programme promotes the development of fat within the animal. This is demonstrated as meat marbling, a characteristic of Angus beef.
Pure Nature Pasture’s Angus Beef farm is independently audited against The New Zealand Farm Assurance Programme (NZFAP), a comprehensive quality assurance program developed by the New Zealand agricultural industry.
It sets standards and guidelines for on-farm practices, covering various aspects of farming, including animal welfare, food safety, biosecurity, and environmental sustainability.
Key components of the NZFAP include:
To ensure consistent and high-quality marbling in the meat, each animal is independently scanned using Intramuscular Fat scanning technology (IMF).
This imaging technique involves scanning animals to evaluate the distribution and quantity of intramuscular fat within meat cuts, supporting the grading and selection of animals.
Through IMF technology, the process of achieving uniform meat quality and optimal marbling is significantly enhanced.
Each animal on the Pure Nature Pasture farm is uniquely identified via the NAIT system (National Animal Identification and Tracing)
The system is used to trace cattle from farm to processing, enabling the identification of individual animals, and providing transparency and accountability throughout the supply chain. This system helps ensure the integrity and origin of New Zealand beef products.
The safety and quality practices in place across the supply chain have been verified.
Select into any part of the supply chain to view the verified activities and assurances at each step.
Pure Nature Pasture operates their farming practices in compliance with the New Zealand Farm Assurance Programme (NZFAP), a comprehensive quality assurance program developed by the New Zealand agricultural industry.
The programme is independently audited to ensure:
New Zealand farming practices must comply with the Animal Welfare Act 1999. The legislation is governed by the Ministry for Primary Industries (MPI) and sets out the general principles and provisions for the welfare and treatment of animals in New Zealand.
All livestock shall be cared for under the five freedoms.
Animals in New Zealand are transported in accordance with the Animal Welfare (Transport within New Zealand) Code of Welfare 2018.
This code sets standards for the transportation of animals within New Zealand and aims to ensure that animals are transported in a way that minimizes stress and discomfort.
The meat processing facility is registered by MPI and operates under a Risk Management Plan (RMP) which is routinely and independently audited to ensure compliance under the Animal Products Act.
Beef exported from New Zealand to China must comply with New Zealand's domestic export regulations as well as China's import regulations. To ensure traceability, the label must incorporate batch or lot numbers, allowing for effective tracking of the beef's origin and production process throughout the supply chain.
Pure Nature Pasture Marble Master Grain Fed, Angus Beef is shipped under official assurances. These measures help safeguard the integrity of imported goods and protect the health and safety of consumers in China.