AsureQuality and our technology partners combines transparency and traceability to provide shoppers with a user friendly platform to better understand the when, where and how their food was made.
Product traceability is the ability to see a product’s movement record, from manufacturing, right through to the point of purchase. Traceability information is specific to journey of the individual product unit, and it differs from unit to unit, reflecting the reality of differences in post-production logistics and retailer stock rotation.
Product traceability can provide further insights into;
AsureQuality and our partners provide cloud-based traceability information that can be easily accessed via a mobile phone.
If the product you are purchasing or have purchased has our mark on the packaging or label and a QR code, you can use this feature. Please refer to the product packaging for instructions.
Anti-counterfeit protection of products is provided by having a code with unique serialised data on the product packaging. This code provides verification of authenticity. Commonly referred to as “one pack, one code”, the serialized data is unique to each item.
If the product you are purchasing or have purchased has this feature, please refer to the product packaging for instructions.