AQ Assured by AsureQuality, New Zealand's Government-owned food assurance company.
Origin
Mānuka honey is known for its unique antibacterial properties, which are attributed to the presence of a naturally occurring compound called methylglyoxal (MGO).
This mānuka honey is produced by honey bees located in remote locations across the North and South Islands of New Zealand. The honey bees collect nectar from the mānuka plant (Leptospermum scoparium), which is native to New Zealand.
The True Honey Co. is certified and licensed by NZ Fernmark (License number: 100086) which verifies New Zealand as its country of origin. The Fernmark license is a formal government recognition of The True Honey Co.'s connection to New Zealand.

There are systems in place throughout The True Honey Co.’s supply chain to ensure that each jar of honey meets high standards of safety and quality.
Apiary Assurances
All facilities that extract, store and pack the honey products operate under an approved Risk Management Programme (RMP) to ensure product quality is maintained.
Factory Assurances - Extraction
Factory Assurances - Bottling
The product is delivered from the factory to the appropriate distribution route via a registered transport company.
Transport Assurances
This honey carries the AQ Assured brand and QR code on label for consumers to scan for more information on the safety and quality measures undertaken throughout the product supply chain.
Environmental
As part of their commitment to care for the fragile ecosystem, The True Honey Co. use helicopters to fly the hives into their environment to avoid disruption to the bees and their native bush home.
Quality
New Zealand has strict regulations and a rigorous testing and grading system in place to ensure the authenticity and quality of mānuka honey.
MGO stands for methylglyoxal, a naturally occurring compound found within mānuka honey. MGO is one of the compounds tested to determine the quality and purity of mānuka honey. The higher the MGO rating the more methylglyoxal in the honey.
The True Honey Co. is a member of the UMF™ Honey Association (License number 2900). UMF™ is a grading system undertaken by the more than 100 New Zealand honey producers that form the UMF™ Honey Association. This grading system requires laboratory testing for grading attributes in order to determine the UMF™ rating.
The True Honey Co. honey meets the Ministry for Primary Industries requirements for the scientific definition of mānuka honey. For honey to be labelled as mānuka it must be tested by a recognised laboratory and meet the 5 mānuka attributes (4 chemicals from nectar and 1 DNA marker from mānuka pollen).
During the extraction process, samples of honey are sent to an accredited laboratory to be tested, then the final product is tested again for authenticity, safety, quality, methylglyoxal (MGO) and Unique Manuka Factor (UMF™).
All The True Honey Co.'s extraction, bottling, transport and storage facilities are audited to verify the requirements of the Risk Management Programme ( RMP ).
Nutrition
This product is 100% NZ mānuka honey.
This batch of honey has been independently tested to contain at least 1500mg/kg of methylglyoxal (MGO).
This batch of honey has been independently tested to contain at least UMF™ 28+
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