About Us

With an increasingly complex global food supply chain, it can be difficult to understand what is in your food. Does the product really meet the claims it makes? Is the brand story based on facts or fiction?  To help you understand more about the food and drinks you buy, AsureQuality has launched the Assurance Marks. 

AQ Assurance Mark

An AsureQuality Assurance Mark is an on-pack symbol that distinguishes and identifies a product as having been verified by our industry experts. When you see our Mark on food or beverage packaging, you can trust that the product claims and attributes have been independently assessed and are substantiated.

Assurance Marks: AQ Certified 

Specific product claims and the system it is based on, have been verified by our team of industry experts. The process involved can differ for each certified mark depending on the industry and the specific certified claim area. 

AQ Certified

Assurance Marks: AQ Assured

Verified holistic supply chain information covering multiple aspects of the product, from ingredient origin, to manufacturing standards and distribution.  How To Apply For Aq Assured

For brands wanting to learn more about how to connect with the Asian market, click here.

These marks are accompanied by a QR code, which when scanned by your mobile phone, will direct you to each product’s information page, allowing you instant access in-store and on the go. These information pages are also available on this website, click the link below to view the complete list of verified products.

AQ Assured Verified Products