About Us

New Zealand has long been renowned for its food. Where growers, farmers, producers and others right across the supply chain, work hard to uphold what Aotearoa stands for in food – a higher standard of quality and safety.

AsureQuality are proud to work with them to build and protect this enduring trust in food.

As Kaitiaki Kai, guardians of food, AsureQuality operate with care and passion, sharing the knowledge and insights gained from over 145 years’ experience.

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AsureQuality Assurance Marks

Now more than ever, consumers are placing more importance on product traceability, sustainability, and production processes. They want to know not only what is in their food, but where it came from and how it was made.

And they’re prepared to pay a premium price for this information.

AsureQuality Assurance Marks provide independent and verified product assurance from a credible, New Zealand Government-owned entity to meet the consumer needs and support brands to differentiate their products in market.

Meet Our  Assurance Marks Team

Our Assurance Marks team come from a wide range of backgrounds; from science and quality to marketing and consumer insights.

While our expertise is diverse, we'll always have one thing in common: our passion for showcasing local product on the world stage.

With many of our team growing up on dairy farms throughout New Zealand or having long-standing careers in laboratory testing, our connection to New Zealand and our food is inherent in who we are. We're future thinkers, innovators, and are prepared to go the extra mile to make your brand stand out from the crowd.

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