AQ Assured by AsureQuality, New Zealand’s Government-owned food assurance company.
This Mānuka honey is produced by bees from some of The True Honey Co.’s 5000 hives located in remote locations across the North and South Islands of New Zealand.
New Zealand Mānuka honey is produced by bees collecting nectar from the Mānuka plant (Leptospermum scoparium). Mānuka plants can be found growing throughout New Zealand.
The True Honey Co. is certified and licensed by NZ Fernmark (License number:100086) which verifies New Zealand as its country of origin. The Fernmark license is a formal government recognition of The True Honey Co.'s connection to New Zealand.
There are systems in place throughout The True Honey Co.’s supply chain to ensure that each jar of honey meets high standards of safety and quality.
The Mānuka honey hive boxes are transported from the Apiary to the Extraction factory, accompanied by signed Harvest Declarations that detail the apiary locations the boxes have come from.
The product is delivered from the factory to the appropriate distribution route via a registered transport company.
The transport company that delivers the honey is required to have a current New Zealand Ministry for Primary Industries Risk Management Programme before it can carry any True Honey Co.'s products, as per New Zealand’s Animal Products Act, 1999. This transport company is audited regularly by authorised personnel to ensure that the required standards are being met and maintained.
This Mānuka honey product has several possible distribution routes.
Product is loaded onto delivery trucks and distributed to individual shops, and other customers. Retailers ensure that the product is fresh by using good stock rotation, and checking best before dates before selling product to consumers,
This honey carries the AQ Assured brand and QR code on label for consumers to scan for more information on the safety and quality measures undertaken throughout the product supply chain.
Taking their responsibility as guardians of the bees seriously, The True Honey Co. have a higher ratio of beekeepers-to-hives than the current industry standard.
As part of their commitment to care for the fragile ecosystem, The True Honey Co. use helicopters to fly the hives into their environment to avoid disruption to the bees and their native bush home.
Their honey is stored in glass jars which are then packed in award winning, drop-proof and recyclable packaging, to ensure the products are delivered in the best possible condition. This clever packaging is constructed from strong Forestry Stewardship Council (FSC) certified cardboard, and has won a total of five awards.
Transparency for their landowner partners is important, and The True Honey Co. uses TRUEVIEW technology to deliver this. The TRUEVIEW system holds all the information relating to each land block, including hive and honey yield data. This technology monitors hive weight and temperatures and includes honey test results, allowing their landowner partners to view real time data about the honey being collected within the hives on their property.
During the extraction process, samples of honey are sent to an accredited laboratory to be tested, then the final product is tested again for authenticity, safety, quality, methylglyoxal (MGO) and Unique Manuka Factor (UMF™).
MGO is methylglyoxal, a naturally occurring compound within Mānuka honey. Sometimes referred to as MG, this is one of the compounds tested to determine the quality and purity of Mānuka honey. The higher the MGO rating the more methyglyoxal present in the honey.
The True Honey Co. is a member of the UMF™ Honey Association (License number 2900). UMF™ is a grading system undertaken by the more than 100 New Zealand honey producers that form the UMF™ Honey Association. This grading system requires laboratory testing for three grading attributes in order to determine the UMF™ rating.
The True Honey Co. meets the Ministry for Primary Industries requirements for all honey labelled as Mānuka for export be tested by a recognised laboratory, ensuring that it meets the scientific definition of Mānuka honey. The Mānuka honey definition is made up of a combination of 5 attributes (4 chemicals from nectar and 1 DNA marker from Mānuka pollen).
All The True Honey Co.'s extraction, bottling, transport and storage facilities are audited to verify the requirements of the Risk Management Programme ( RMP ).
This product is 100% NZ Mānuka honey
This batch of honey has been independently tested to contain at least 1000mg/kg of methylglyoxal (MGO)
This batch of honey has been independently tested to contain at least UMF™ 22+