AQ Assured by AsureQuality, New Zealand's Government-owned food assurance company.
Origin

There are systems in place throughout The True Honey Co.’s supply chain to ensure that each jar of honey meets high standards of safety and quality.
Apiary Assurances
The Mānuka honey hive boxes are transported from the Apiary to the Extraction factory, accompanied by signed Harvest Declarations that detail the apiary locations the boxes have come from.
Factory Assurances - Extraction
Factory Assurances - Bottling
The product is delivered from the factory to the appropriate distribution route via a registered transport company.
Transport Assurances
The transport company that delivers the honey is required to have a current New Zealand Ministry for Primary Industries Risk Management Programme before it can carry any True Honey Co.'s products, as per New Zealand’s Animal Products Act, 1999. This transport company is audited regularly by authorised personnel to ensure that the required standards are being met and maintained.
For product sold outside of New Zealand the honey jars are sent to the destination country via airfreight.
The honey order is processed and tracked via barcoding and traceability systems until delivery to selected retail stores or direct to the consumer.
Product is loaded onto delivery trucks and distributed selected retailers. Retailers ensure that product quality is maintained by using good stock rotation, and checking best before dates before selling product to consumers,
This Mānuka honey carries the AQ Assured brand and QR code on box for consumers to scan for more information on the verified safety and quality measures undertaken throughout the product supply chain.
Environmental
Social & Ethical

Safety & Quality
Nutrition

Messages from The True Honey Co.
