Grass-Fed Certification

With the increasing global demand for high-quality grass-fed products, consumers are seeking independent assurance regarding the authenticity of these products.

The AsureQuality Grass-Fed Scheme is listed by MPI, having met the requirements of the MPI New Zealand Dairy Grass-Fed Administrative Standard.

This recognition allows certified parties to demonstrate compliance with the New Zealand Standard.

Certification for Milk and Dairy Producers

AsureQuality can provide certification against The AsureQuality Grass-Fed Scheme for:

• Milk from an individual farm
• A milk pool, or part of a milk pool, supplying a milk processor
• Products made from certified milk

We endorse the use of appropriate claims, such as 'Certified Grass Fed Milk Pool’, ‘Certified Grass-Fed’ and ‘Made with Certified Grass-Fed Milk’.

We can assist you with endorsement for additional claims tailored to your brand strategy.

Grass-Fed Certificates and Pre-approved Claims

Certification of the milk pool to the AsureQuality Grass-Fed Standard, unlocks the following endorsement assets to further enhance your grass-fed credentials in market:

• The AsureQuality Grass-Fed certificate, for use across your websites or in marketing collateral
• A set of pre-approved statements and claims referencing certification that can be used in plain text throughout marketing material including websites, providing transparency and clarity to your customers about the grass-fed credentials of the milk pool

Brand Endorsement Co-marketing Solutions

More than just providing a certificate, our experts actively provide comprehensive marketing support solutions.

Designed to showcase your grass-fed credentials to the world, speak to our team to learn more.